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Social Media Marketing in the EdTech Industry



Social media has become so much more than funny dances and cat memes. When it comes to your startup, it is critical that social media is included in your marketing strategy. There is no denying that your potential customers are using social media every day. In order to take advantage of this opportunity, a comprehensive marketing strategy must include timely posts designed to create a powerful online presence where you can promote your brand, share your content, and encourage engagement.


Here are BLOQQ’s tips on leveraging your social media for success:


Understand your Target Audience

Knowing your target audience is important. Even more importantly, where your target audience spends their time, MDR Education reports that 83% of surveyed teachers said they use Facebook, 72% use Pinterest, 54% use Instagram, and 48% use Twitter. However, district administrators or B2B targets might be more likely to use LinkedIn. Ensuring you are spending time on the correct platform and targeting the appropriate audience with messaging that resonates can make or break your social media strategy.


Focus on Quality Content

As users of social media, we are bombarded with millions of pieces of content on a daily basis. How will you set yourself apart? If you are producing high-quality and visually appealing content more often than not, you are setting yourself up for success. Diversify your content with blogs, videos, and podcasts to keep your audience engaged. And, above all, be brief and relevant. Facts are always a good idea while citing credible sources.


Consistency is key

As all social media marketers know, consistency is the most important aspect to any plan. Success does not happen overnight and building an engaged audience takes time. Consistency in your content is essential to building your brand image.


Refine your messaging

Ensure your messaging aligns with all aspects of your unique value proposition. Again, people see the same thing over and over again across platforms - what makes you different?


Learn from the best

Education organizations like Nearpod, Coursera, DuoLingo, and Chegg understand the importance of social media. Look to these companies as an example of how they are setting the bar high for education startups.


Use tools to make your life easier

Automating your social media can be a game-changer. Not only does this give you the opportunity to schedule out your posts to align with other marketing strategies, but it also saves tremendous time. (There are so many cost-effective tools out there - Loomly or CoSchedule are great options!)


An effective social media marketing strategy can make a startup go from zero to hero. BLOQQ can support your organization in understanding the crowded world of social media and how to optimize your strategy to reach organizational success.
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